What does SEO mean?
Search Engine Optimization, often abbreviated as SEO, is a critical digital marketing strategy that encompasses a variety of actions aimed at improving the visibility and ranking of a website or an online store on search engine platforms. These platforms include, but are not limited to, Google, Bing, Yahoo, and Yandex. The primary objective of SEO is to enhance the website's position in the search engine results pages (SERPs), thereby increasing the likelihood of attracting potential customers or visitors.
At Netstudio, we know that SEO is something that concerns website owners and especially Google search engine, as it is the most popular.
We also know that SEO has evolved into an industry where "SEO experts" take advantage of the ignorance, and even the ignorance of risk that prevails in the field of site owners.
Unfortunately, many "seo-experts" in order to gain customers promise easy, fast, magical solutions, but in fact, in recent years, they have proven to be useless and dangerous.
How does Netstudio approach SEO?
Black Hat SEO
White Hat SEO
Google wants to bring up good sites. If it does not bring up those sites, then users will stop using it and will turn elsewhere.
So instead of trying to trick Google into using techniques and tricks to make them think we have a good site worth getting at the top of results, we focus on creating an excellent website that will convince Google and other search engines to get it high. This is also what Google itself suggests.
Google gives clear instructions on what a "good site" means. It also offers clear instructions on what actions are considered Black Hat SEO, ie, actions that are not intended to actually improve the quality of the website but to bypass Google's quality control algorithms.
By taking Black Hat SEO actions, we risk being "punished" by Google with "penalty," ie, with a negative rating for our site, which can not only degrade it but also remove it from search engines.
Unfortunately, the SEO actions that fall under the ban are what most SEO experts do, resulting in short-term performance until they are caught by the next Google algorithm. Having been in this market for 20 years, we have experienced the evolution of this mechanism. Many companies live from the ignorance of danger that prevails in the field, offering essentially two services: "seo" and "unseo." Where "unseo" means the service, "I will correct the SEO mistakes made by your previous partner".
Sadly, many SEO experts employ tactics that Google prohibits, leading to fleeting success until they're detected by Google's algorithms. With 20 years in the industry, we've witnessed this pattern. Numerous firms exploit this lack of awareness, offering 'seo' and 'unseo' services. 'Unseo' refers to rectifying the SEO errors committed by your prior partner.
SEO actions for
long-term results
At Netstudio, our primary objective is to significantly enhance the quality of our clients' websites. We strive to achieve a level of improvement that it not only elevates their ranking in search engine results but also ensures a satisfying user experience that converts visitors into loyal customers.
Our strategy is built upon a robust suite of SEO tools that we have meticulously developed and refined over time. These tools are instrumental in achieving the results we aim for and are a cornerstone of our approach to SEO.
Embarking on this journey demands significant time and effort from the website owner. It involves a comprehensive business upgrade, which can be challenging. However, the rewards extend beyond SEO, benefiting various aspects of the business for overall growth and success.
We have crystallized our strategy into three key initiatives:
We have crystallized our strategy into
three key initiatives:
We offer a comprehensive technical audit of your website to identify and rectify any technical issues that may hinder search engine bots, such as Google's, from effectively crawling your site.
Our team also evaluates the quality and originality of your content, providing expert advice and revisions as necessary to ensure it meets the highest standards.
We devise a strategic plan for the continual enhancement of your website's quality, with a particular focus on its speed, user-friendliness, and target audience engagement.
We offer a comprehensive technical audit of your website to identify and rectify any technical issues that may hinder search engine bots, such as Google's, from effectively crawling your site.
Our team also evaluates the quality and originality of your content, providing expert advice and revisions as necessary to ensure it meets the highest standards.
We devise a strategic plan for the continual enhancement of your website's quality, with a particular focus on its speed, user-friendliness, and target audience engagement.
and explore potential collaboration opportunities
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